KelleyDeveny
"SEE SOUND CLEARER"
Art Direction: Coco Loomis, Mary Ryan Huerter
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Copywriting: Kelley Deveny
Idea creds: all of the above
Insight: Bang & Olufsen has the highest quality, crisp auditory capability.
Audience: Elevated, wealthy individuals aged 40-55 who take music seriously. They value high-quality listening experiences and appreciate music’s craft and intricacies.
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Concept: Imagine the feeling of putting on eyeglasses for the first time after living a life without clear vision. Suddenly, details and intricacies that you’d never been able to see in your surroundings before become clear. Bang & Olufsen speakers are the glasses for your musical ears, bringing unprecedented clarity to sound.
OOH
"Sound like you've never seen before"
Body Copy: Bang & Olufsen brings life to sound with vibrancy more exquisite than pigments on a canvas. Its auditory precision and acoustic sensory technologies reveal finely-detailed dimensions within your music, ones that have too long stayed hidden in the shadows of mediocrity. Listening with Bang & Olufsen isn’t just an act – it becomes art. See Sound Clearer.
It’s a shame to subject musical masterpieces to standard speakers, where harmony and melody once crafted with precision translate to blunted static.
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Music can be more. It's meant to be more.
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Bang & Olufsen speakers offer pristine quality.
Discover at long last the multitudes contained by your favorite songs; bring into focus the intricacies you’d never heard in your playlists before.
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When you listen through Bang & Olufsen, it’s an experience for the most well-rounded of senses.
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See the sound as it was meant to be heard: wholly, clearly, vividly.
Mini-festo:
Body Copy: Listening through Bang & Olufsen is an act unparalleled by any other auditory experience you've seen. Its technology delivers sound with such precision, power, and vitality that what was once meaningless background music becomes something worthy of admiration. Uncover what you couldn't hear in your favorite songs before. See Sound Clearer.
Activations
B &O x The Met: Musical Viewing Exhibit
If audio is a form of art, why do museum headphones suck so bad?
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"Van Gogh's The Starry Night inspired Henri Dutilleux's composition Timbres, Espace, Movement"
​B&O will display musical compositions that were inspired by masterpieces themselves in a limited-time exhibition at the Metropolitan Museum of Art in New York, NY. Luxurious B&O headphones will be stationed before each art piece allowing visitors to experience a fusion of musical and visual mastery in their purest forms.
Promo on Social:
B&O App: Life's Soundtrack
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The B&O app will generate a personalized soundtrack based on the colors/shapes/images of the user’s immediate environment on a stroll through their city.
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This creates an immersive experience where the crystal clear score of their life dynamically evolves based on their surroundings, which suddenly don’t seem so mundane anymore.
See Sound Clearer Booths
Bang & Olufsen will install high fidelity speakers and exceptional sound-proofing technology in the elevators of luxury shopping destinations, inside select gondolas at luxury ski resorts, and in a business class train car on a picturesque railway. Once routine activities will transform with the doors’ close, suddenly becoming unique experiences of sound-proofed symphonic mastery through the unparalleled clarity of Bang & Olufsen.